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As is well known, keeping an existing customer is cheaper and more effective than acquiring a new one. And yet, surprisingly little value is attributed to customer retention. However, with the Corona crisis, a lot has changed:  Many companies are now facing enormous challenges and communication is more important than ever.

There are many ways to reach your customers. You can talk to them personally in the store, send them an e-mail or newsletter, communicate information via social media channels, send a text message or use other below or above-the-line marketing tools.

In the course of digitalisation, almost all business sectors are transforming profoundly. Communication within the company is certainly no exception to that. It was only until a few years ago that business correspondence was principally done by fax, e-mail or even by letter. These days, various modern communication methods are used.