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Success Story | Bakery Gradwohl

Seasonal offers for loyal customers: The new Gradwohl bakery app

The Gradwohl bakery has been going digital for over five years now: In January 2019, it launched its own hello again app - after just three months of development.

As a "first mover" in the bakery segment, the Gradwohl bakery has been able to win over both young and older target groups in recent years with a well thought-out app concept. The main components of the app are kept simple, but all the more efficient:

  • Loyalty club for collecting points and redeeming rewards, from coffee/tea/cocoa to the classic alarm clock and a loaf of bread

  • Invite friends function with linked points rewards

  • Direct online shop link in the app as well as store finder and product range information

  • Offers of the day visible in the app

  • News, messages and contact options

With an average rating of 4.9 stars in the app stores, the Gradwohl bakery app is a complete success.

Simple app setup. Ongoing support.

Bakery Gradwohl's path to its own customer loyalty app.



Our simple onboarding process accompanied the Gradwohl bakery team from the signing of the deal through to the launch of their own app.

The app appeared in the Apple App Store and Google Play Store after a few months of development and ongoing updates on development progress.



Because the success of the Gradwohl bakery app takes centre stage, we use our experience from over 800 customer projects to push the app:

Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Gradwohl bakery team works with hello again to get the best out of the app.


Help center.

The comprehensive help centre with user manual, instructions for app optimisation and videos on numerous topics is available around the clock for quick help.

This allows the Gradwohl bakery team to take the initiative and optimise, expand and improve the app independently.


Ongoing Support.

The hello again app support team is always available to the Gradwohl bakery team if required.

Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.

Because we believe that customer loyalty must be valuable for all sides!

Take a look yourself:
The Gradwohl bakery app.

Julia Bader-Gradwohl | Head of Marketing

Bakery Gradwohl

#helloagainmoment: communicate seasonal offers efficiently via push notification

When you can communicate new, seasonal highlight products to interested customers via push message - that's my #helloagainmoment!

The time for digitalization has come.

That's why stamp cards are out of date.

Want to take your customer loyalty

to the next level?