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Success Story | Bakery Hager

Developed for customers and the future: The new Hager bakery app

The Hager bakery app has been available in app stores around the world since 29 September 2022 - and not only delights the bakery's customers, but also its staff.

Thanks to loyalty points, gamification features such as the daily spinning wheel of fortune and a concept that has been thought through from the ground up, the Hager brand is not only able to position itself strongly among regular customers. An invitation function integrated into the app offers a simple but effective way to acquire new customers via existing customers.

An overview of some of the functions of the Hager Bakery app:

  • Collectable reward points (hearts), redeemable for great rewards

  • Invitation function for friends, family and acquaintances

  • Rewards ranging from stone-baked rolls and Hagerspitz to wholemeal spelt rolls

  • Integrated competitions and gamification features such as the daily spinning wheel of fortune for additional user engagement

  • Product and store overview directly within the app

  • Connected career portal for quick job applications

Simple app setup. Ongoing support.

The Hager bakery's path to its own customer loyalty app.



Our simple onboarding process accompanied the Hager bakery team from the signing of the deal to the launch of their own app.

The app appeared in the Apple App Store and Google Play Store after a few months of development and ongoing updates on the progress of development.



Because the success of the Hager bakery app takes centre stage, we use our experience from over 800 customer projects to push the app:

Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Hager bakery gets the best out of the app together with hello again.


Help Center.

The comprehensive help centre with user manual, instructions for app optimisation and videos on numerous topics is available around the clock for quick help.

This allows the Hager bakery team to take the initiative and optimise, expand and improve the app independently.


Ongoing Support.

The hello again app support team is always available for the Hager bakery if required.

Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.

Because we believe that customer loyalty must be valuable for all sides!

Check out the app yourself:

Bakery Hager App.

The popularity of the Hager bakery app within the target group speaks for itself: with over 11,000 registered app users, more than half of whom are active at least monthly, and an average app rating of 4.7 stars, successful steps have been taken towards a shared digital future!

Alexander Hager | Marketing

Hager Bakery

If only I had known that earlier...

"If I had known that it could be so easy to implement such a well-functioning app in the company, we would certainly have done it sooner."

The time for digitalization has come.

That's why stamp cards are out of date.

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