MyShoes (retail)

Innovation pioneer introduces a digital loyalty program

The goal

MyShoes, a subsidiary of the DEICHMANN Group, did not have its loyalty club until now and clearly set its focus on being an innovative model company. Instead of introducing traditional plastic loyalty cards, they were looking for a digital solution for their bonus world.


With the introduction of the digital loyalty club, it is now finally possible to get in touch with our customers directly. Based on customer behavior, we can offer real added value by extending the customer journey via another touchpoint.
We are very pleased about the extremely positive customer response!

Christian Haid, Head of Digital and Omnichannel Management Central and Southeast Europe (CSEE) MyShoes

The solution

Together with hello again, MyShoes launched a digital loyalty program. An own, tailor-made app, which brings advantages to the customer without a physical customer card, went live within just four months. Regular customers are enthusiastic: in addition to attractive rewards, current promotions and news, the MyShoes app also has a bill management function that allows customers to keep track of all their purchases.

The well-structured dashboard offers the shoe retailer continuous monitoring of app activity and evaluation of the marketing measures taken. MyShoes is pleased with the newsletter function integrated into the dashboard. With just a few clicks, they can send automated newsletters to segmented target groups. These targeted campaigns show, compared to general campaigns, a gain of more than 14% in the opening rate and a plus of 5.4% in the click rate. MyShoes has succeeded in showing innovation, making their marketing activities more efficient and increasing customer satisfaction.


I think the customer rating of 4.9 stars in the app speaks for itself. More than one-third of the Bonuswelt (Bonus World) customers actively use the app every month. It means that we can create returning customers and, in the best case, real fans from buyers.”

Christian Haid, Head of Digital and Omnichannel Management Central and Southeast Europe (CSEE) MyShoes

Start today and increase your customer value!