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Success Story | Brewery Hacklberg

Beer enjoyment meets digitalisation: The Brewery Hacklberg App

High-quality beer enjoyment takes centre stage at the Hacklberg brewery. Since 2021, the Brauerei Hacklberg app, including a digital loyalty club and stamp pass for customers with a sweet tooth, has also complemented this.

The large number of users has now shown that digital customer loyalty is also very popular in the brewery industry.

At the Hacklberg brewery, this is achieved with the two-part solution from hello again, consisting of an app for customers and a dashboard for the company. The central app components are as follows:

  • Loyalty club

  • Rewards including a hot air balloon ride

  • Beer finder

  • Collector's pass for digital stamping

  • Product range overview, shop link, Q&A section and contact form with message function

With countless scanned QR codes and integrated rewards, ranging from simple yet high-quality free drinks and patches to a hot-air balloon ride for several people, the Hacklberg brewery shows how creative customer loyalty can work!

Simple app setup. Ongoing support.

Brewery Hacklberg's path to its own customer loyalty app.



Our simple onboarding process accompanied the Brewery Hacklberg team from the signing of the deal through to the launch of their own app.

The app appeared in the Apple App Store and Google Play Store after a few months of development and ongoing updates on development progress.



Because the success of the Brewery Hacklberg app takes centre stage, we use our experience from over 800 customer projects to push the app:

Through regular innovations, updates and optimisation suggestions - for example in the form of live webinars - the Brewery Hacklberg team works with hello again to get the best out of the app.


Help center.

The comprehensive help centre with user manual, instructions for app optimisation and videos on numerous topics is available around the clock for quick help.

This allows the Brewery Hacklberg team to take the initiative and optimise, expand and improve the app independently.


Ongoing Support.

The hello again app support team is always available to the Brewery Hacklberg team if required.

Together, we ensure that both the company and the users of the app are offered the greatest possible added value through effective, digital customer loyalty.

Because we believe that customer loyalty must be valuable for all sides!

Take a look yourself: The Brewery Hacklberg app.

Jasmin Scheibenreif | Beer sommelier & marketing team memberg

Brewery Hacklberg

#helloagainmoment: More than just a crate of beer!

When customer loyalty goes far beyond a crate of beer - that's my #helloagainmoment!

The time for digitalization has come.

That's why stamp cards are out of date.

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