Data Analysis & Statistics
All information is prepared precisely and in real-time in the dashboard to support effective marketing activities.
For effective analysis, the dashboard provides a good overview of app activity, your campaigns and incentives. You can continuously start campaigns and receive detailed reports at the same time. You can divide your customers into segments
or manually combine them into groups. All these functions and statistics will help you plan your marketing strategy.
Here is an extract from possible evaluations:
- Frequency: how often do your customers visit your business in a year?
- How many of your branches does a customer visit on average?
- Catchment area/radius: How far does your average customer travel?
- Which product groups are bought?
- Shopping cart/ turnover per year and the median customer
- Forecasts (churn rate, when will the next visit be, possible new product categories, …)
- Average purchasing power by target groups
- Which premiums are redeemed by which target group?
- How old are your customers?
- The shopping behaviour of the different target groups (shopping basket, frequency, ..)
- App usage (downloads, registrations, which screens are popular, …)
- and much more.