Developing an app is a real adventure. But what if it is not discovered by potential users? Since there are countless providers in the stores, it's not enough to simply put a great product online.
Did you know that more than 60% of users use the store search functions to find suitable apps? Only if your app is at the top of the list - i.e. has a top app ranking - can you expect high download figures. Fortunately, there are effective methods for conversion optimization within the app stores: App Store Optimization (ASO). In layman's terms, this is also known as App Store SEO.
Keep your target group in focus
Carry out the perfect keyword optimization
Implement descriptions with a well thought-out strategy
Use images and videos
Score points worldwide with language translations
Collect user reviews
Just like with search engine optimization (SEO), there are many ways to improve the app ranking and achieve a targeted increase in popularity, relevance and attractiveness for algorithms. But always think about the users first and then about conversion rate optimization for search engines.
Design your offer so that it hits the mark and offers your target group real added value. Think about why your app is the right choice within the respective store from the huge selection of apps. This is the only way ASO can really work.
Take a look at your competitors' apps and find out which keywords suit your app and your target group. A snappy title with the right keywords can work wonders. Example: "Super Antivirus - Your free virus protection for smartphones and tablets". But be careful: don't overload the title with keywords, focus on quality.
The app description not only influences the app ranking, but also the download decision. Formulate a description that strikes a chord and emphasize the unique features of your app. And don't forget: a strong call-to-action can make all the difference. As an app publisher, incorporate your most important keywords skillfully without making the text look unnatural. App name or app title are a must here.
Last but not least, your app store entry is also influenced by the optimization with regard to several languages: When publishing, always focus on the respective language of your target group or the app store location.
An appealing icon and app symbol or app logo can make all the difference. Videos and app screenshots can also tip the scales. They give a great insight into your app and can influence many a download decision.
If you want to take off internationally, language-specific app store optimization (ASO) is a must. Ensure perfect translations and find out which keywords are in demand in other countries.
Reviews are a real indicator of quality. Pay attention to the quality of your app and encourage users to give feedback. Especially those who are enthusiastic! This can often be the decisive impetus for a download.
With these tricks for App Store Optimization (ASO), you will not only improve your app ranking, but also take the hearts of your users by storm.
By optimizing your app in these ways, you will gain reach and achieve a higher number of downloads.
App Store Optimization is a powerful tool to improve the app ranking and thus achieve more visibility and downloads. However, true success lies not only in optimization, but also in the continuous maintenance and further development of your app.
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