Community building: From 100 to 1,000 loyal customers within three months
Even before working with hello again, SOM Kitchen recognized the great potential of customer loyalty measures. With the classic physical stamp cards, returning customers were rewarded and encouraged. However, this not only led to more paper and plastic waste, but could also be frustrating for both sides if the stamp cards were forgotten.
Thousands of people walk past the highly frequented locations where SOM Kitchen has a branch, such as Vienna Central Station, every day. This makes it all the more important to stand out from the crowd and offer customers real added value. The next logical step for SOM Kitchen was therefore to digitalize its customer loyalty activities in order to use the opportunities offered by innovative technologies and automation to build and expand its customer base. This was the starting signal for the collaboration with hello again to build their own community.
SOM Kitchen impresses customers with authentic Thai dishes at fair prices. Fresh food is cooked every day at three locations in Vienna to bring a piece of Thailand to Austria.
This is what SOM Kitchen has achieved with hello again.
1,000 clients
From 100 to 1,000 loyal customers in just three months
Frequency increase
Increased customer frequency through personalized communication via app
Digitization
of an existing customer loyalty program in just three months
Ordering system integration
incl. gamification integration for a unique user experience
Do you want to be able to show such results?
Then take the opportunity to make a free, no-obligation appointment for an initial consultation with a loyalty expert from hello again!
Read the details of the joint app project below.
SOM Kitchen & hello again
The result.
The SOM Kitchen app is a complete success. With small, but all the more targeted marketing activities, SOM Kitchen achieved a big impact: within 3 months, the number of regular customers increased from 100 to 1,000, measured by app downloads. This increase was achieved by proactively promoting the app on POS materials such as table displays and flyers for take-away orders.
Winner of the hello again Top App Award 2021
Such a remarkable development shows what is possible when a little time is invested in customer loyalty and was therefore also recognized with the hello again TOP APP AWARD 2021. The community can be contacted by SOM Kitchen at any time via push messages etc., which has a noticeably positive effect on the company's customer value and customer frequency. To express this in figures: Following the introduction of hello again's loyalty solution, customer frequency has already increased by 64% in the first half of the year via the app. Customers are delighted to receive great rewards and keep coming back to SOM Kitchen to enjoy the fresh, delicious food.
Somkhit
Chef | SOM Kitchen
Loyale Community als Schlüssel zum Erfolg
We were really surprised that we were able to build up a loyal community so quickly with the help of hello again. We are already looking forward to further cooperation!
