Digital customer loyalty at MyShoes: introduction of a loyalty club as a pioneer of innovation
MyShoes, a subsidiary of the DEICHMANN Group, did not yet have a customer loyalty program and was clearly focused on being an innovative model company in the retail sector.
In order to strengthen customer loyalty within the company, they wanted to set up their own digital loyalty club. Instead of introducing classic plastic loyalty cards, MyShoes was looking for a digital solution for its bonus world.
MyShoes has achieved this with hello again.
+ 14 %
higher open rates for targeted advertising campaigns
+ 1,500
New customers through the referral feature
over 30 %
use app monthly
4.9 stars
average app rating
Christian Haid
Head of Digital and Omnichannel Management CSEE | MyShoes
Real added value through more customer touchpoints
With the introduction of the digital loyalty club, it is now finally possible to get in touch with our customers directly. Based on customer behavior, we can offer our customers real added value by extending the customer journey via an additional touchpoint. We are delighted with the extremely positive customer feedback!
Do you also want to be able to show such results?
Then take the opportunity to make a free, no-obligation appointment for an initial consultation with a loyalty expert from hello again.
Lies nachfolgend die Details des gemeinsamen App-Projektes nach.
MyShoes & hello again
The solution.
Together with hello again, MyShoes launched a digital loyalty program. MyShoes' own loyalty solution went live within just 4 months. MyShoes was now represented on its customers' smartphones with its own loyalty app, which brings benefits to the customer and thus strengthens customer loyalty. This strengthened direct communication with customers in a targeted manner.
Benefits not just for customers
The app not only offers benefits for customers, but also for the company!
The clear company dashboard helps MyShoes to monitor the app activity and also the evaluations of the marketing measures taken and to create a good basis for decision-making.
The newsletter function is very popular. This enables direct contact with customers and strengthens customer loyalty. Automated newsletters can be sent to segmented target groups with just a few clicks. Communication with the customer becomes more personal and the campaigns more successful. Compared to general campaigns, these targeted campaigns show a 14% increase in the open rate and a 5.4% increase in the click rate.
Loyalty club for collecting points & digital invoice storage
The benefits for customers are not only evident in the relevant messages, but also in the well-known customer loyalty measures implemented in the app: Points can be collected and redeemed for attractive rewards, customers always have an up-to-date overview of their points balance, as well as promotions and news.
That's all? No. Purchases and invoices are piling up, especially in retail - with the new MyShoes app, customers can keep track of all their purchases at the company thanks to the invoice filing function. Not only practical, but also environmentally friendly!
The result.
MyShoes has succeeded in demonstrating innovation in the retail industry, making marketing measures more efficient, increasing customer satisfaction and boosting customer loyalty. Regular customers are enthusiastic about the various functions, which is also reflected in the app's incredible rating of over 4.9 stars.
Numerous new customers thanks to the invite feature within the app
Satisfied customers are also known to tell friends about the company that has met their expectations. So it's no wonder that MyShoes was able to attract over 1,500 new customers through the invite feature alone. The shoe retailer shows how customer loyalty really works in retail.
Christian Haid
Head of Digital and Omnichannel Management CSEE | MyShoes
Customers become real fans
I think a customer rating of 4.9 stars in our app speaks for itself. Between 30-50% of our Bonuswelt customers actively use the app. In this way, we can turn buyers into repeat buyers and, in the best case, turn repeat buyers into real fans.
