App registrations despite lockdowns
For table reservations simply by app without a phone call
to the guests via smartphone address
multiplied on Google & Co.
Thomas Altendorfer, Managing Director of OX Restaurants, in an interview with hello again.
Managing Director | OX Restaurants
App as a game changer when opening new locations
At the St. Pölten location, we have been working with the customer loyalty app since the opening. And I can only say: we have never had such a successful location!
It quickly became clear that hello again's digital customer loyalty solution was a good match for these requirements. In addition to the direct communication option via its own app, OX can now also offer its customers great benefits.
With the integrated communication tool, OX restaurants can reach customers directly via the most important medium in today's society: the smartphone. The messages reach the guests directly and do not get lost in the mass of advertising on other channels. The restaurant can send the weekly menu plan directly to regular guests and advertise promotions in a targeted manner.
OX Restaurants builds a strong bond with its guests through the heart of the app, the loyalty club and rewards marketplace. Guests collect points and can exchange them for attractive rewards. "Thanks to the loyalty club, we can finally give something back to our loyal customers," says Thomas Altendorfer. Collecting points is very easy for guests: they simply scan their bill or the QR code shown on it and the loyalty points are credited to their account.
Since it was also extremely important to acquire new customers, the review tool is also used. Reviews are particularly important in today's digital world, as they open the door to new customers. After all, who hasn't experienced it: before booking a table, you check the restaurant's rating on Google - the more and the better the ratings are, the more likely it is that you will visit the restaurant. OX Restaurant has managed to get many top ratings on Google with their regular customers and the use of the rating tool. This helps them to attract new guests every day.
An additional added value for regular guests of OX Restaurants is the integration of the reservation tool. This means that a table can be conveniently reserved from the app and nothing stands in the way of the next visit. Thanks to the advanced automation, this also means considerably less effort for the restaurant itself than when reservations were made exclusively by telephone.
OX Restaurants' goal was to record 20,000 registrations in the loyalty app within one year. Thanks to the incentive of receiving a free cocktail upon registration, the target was achieved after just under a year, despite the lockdown.
The app proved to be a particularly valuable channel for the opening of the OX restaurant in St. Pölten: Thanks to the strong community, this location was very profitable right from the start. Direct contact with regular customers at all nine locations via smartphone enables a form of customer loyalty that would simply not be possible through other channels.
New customers are also addressed by the new solution: almost 30% of all visitors rate OX Restaurants with over 4 stars on Google or share their visit on Facebook. This leads to the restaurants increasing their reach and appearing naturally to potential new customers.
And all of this ultimately leads to higher customer frequency, more new customers and also more sales!
Managing Director | OX Restaurants
Customer contact consists of more than just birthday mailings
We now have continuous and relevant contact with our customers. Not just once a year through the birthday mailing as before. These short push messages, sent at the right intervals, strengthen customer loyalty enormously.