Increase reach and reach the young target group as confectionery and bakery business
The Jindrak family, one of the largest confectioners in Austria, has always paid attention to customer satisfaction. After initial attempts with physical loyalty passes etc., the Jindrak family quickly realized that there had to be a better solution in today's digital age. Hello again offered exactly that: A digital customer loyalty solution.
The perfect way to increase awareness among young and old and show that the Jindrak family is an innovation leader in its industry.
Jindrak's achievements with hello again.
More than 50%
active app users
Linzer Torten
collectable app currency
10% more
customers through invitation function in the new app
4.8 stars
average app rating from almost 6,000 customers
Leo Jindrak
Konditorei Jindrak
Win-win situation for everyone involved
The loyalty of our customers is very important to us. That's why we want to give something back to them with our app and its content, such as vouchers. It's a win-win situation! I can only recommend everyone to dare to take the step towards digitalisation!
Do you want to be able to show such results?
Then take the opportunity to make a free, no-obligation appointment for an initial consultation with a loyalty expert from hello again!
Read through all the details of the joint app project below.
Konditorei Jindrak & hello again
The solution.
"A digital solution is the future, almost nothing works without it."
Leo Jindrak hit the nail on the head with this sentence. He put his words into action and even implemented the new loyalty solution during the pandemic: On the one hand, there is a loyalty app for customers and, on the other, Jindrak's dashboard gives the company a clear control and analysis center.
Linzer tarts to collect within the app
Customers can collect Linzer Torten via the new loyalty club in the Jindrak app: After making a purchase, scan the bill and the number of cakes will go up. Users can then exchange them for great rewards. For example, you can redeem a truffle workshop with the chef himself. This strengthens customer loyalty and also offers an incentive for new customers.
All news and information at your fingertips - Jindrak is particularly active on Facebook and regularly posts new content, which can also be found in the new app. This means that even customers who don't use Facebook can access all the information.
Reviews and invite function within the app
Another feature that helps to increase reach is the option to leave reviews. After making a purchase, customers are randomly asked directly in the app whether they would like to leave a review. If their rating is good, they are redirected to an external page.
The result.
The almost 5,000 users, over 50% of whom are active, are probably the greatest success to date. This has been achieved primarily through the involvement of employees. The Jindrak family attaches great importance to ensuring that employees are also familiar with the loyalty app and are convinced by it.
The Konditorei Jindrak app recipe for success
"Only if the employees themselves are convinced of a product will they sell it well. If they have to sell a pastry that they don't like, they won't sell it well either. It's the same with the app," says Leo Jindrak. Employees use the app themselves and benefit from the advantages. This allows them to see the app for themselves and share their positive experiences with customers.
