average age of app users
active usage rate of the new loyalty app
for the employees
for simple and automated customer contact
The food retailer's digital customer loyalty solution "Die Hoflieferanten" includes a loyalty app for end consumers as well as a dashboard for evaluation and administration for the company.
With the loyalty club integrated into the app, both regular and new customers can collect points through purchases and then exchange them for attractive rewards. However, this new digital loyalty club not only offers benefits for consumers, but also for the company and its employees.
Customers simply scan the QR code on the invoice and the bonus points are credited to their account. Of course, this also makes work easier for staff, as they no longer have to fill out and stamp stamp cards. The time saved can be used for more intensive customer service and thus strengthens customer loyalty in food retailing.
Above all, the digital solution enables food retailers to gain valuable insights into customers' shopping behaviour and use this to create individualized offers that are tailored to their preferences and purchasing behaviour.
Customers can also be reached outside of business hours, for example with push notifications or email newsletters: the company can control all of this communication directly in the dashboard. Marketing automation simplifies contact with customers. And made more personal through customer segmentation and individual messages. Customers are reached directly on their smartphone and are always up-to-date.
Due to the many different benefits offered by the app and by shopping at Hoflieferanten, customers keep coming back. The digital solution from hello again has built up strong customer loyalty: the 80% usage rate of the Hoflieferanten app shows this very clearly.
Many people think that a digital solution is more suited to a younger, more tech-savvy target group. But that's not true: hello again's solutions are designed to appeal to an older audience too. This grocery retail app demonstrates this very well: the new digital customer loyalty solution is very well received by young and old, which is clearly evident from the average age of 39.7 years.
The sales staff are also impressed by the new solution: instead of stamping loyalty cards, they now have more time to look after their customers.