New target group
Tapping into the young target group - Generation Y & Z
Significantly less administrative work for store employees
Higher customer frequency within just four months
Significant improvement in customer data quality and data utilization
bakery & confectionery
Great potential for the future
By introducing a new customer loyalty program, we were able to address a younger target group and establish continuous communication with customers. By continuously developing hello again's digital solution, we see great potential for the future.
The Resch&Frisch bakery established a new digital customer loyalty tool with hello again: The innovative, easy-to-use loyalty app not only attracts a young audience. Customers can collect bonus points with the integrated loyalty club. The advantage for customers is that they can collect loyalty points not only for every purchase, but also for activities individually determined by Resch&Frisch, e.g. for inviting friends to the loyalty club or rating the service. Customers collect points diligently and Resch&Frisch gains new customers and always has up-to-date feedback on its service.
Customers like the different rewards that they can exchange for loyalty points and, above all, the customized offers. It is important to Resch&Frisch that customers receive very good service. That's why automated communication tailored to the situation was particularly important to them. Now they can segment their customers according to any preferences and send them individual messages - even on an ongoing basis. Contact with customers is established through push messages and newsletters, which improves communication. Resch&Frisch can now communicate precisely with its customers.
Resch&Frisch is committed to ensuring that its customers are more than satisfied:Direct customer feedback is therefore also collected via the loyalty app.This allows the bakery to react quickly and address its customers' concerns.Reports at store level help to maintain the level of service in all stores.Digital loyalty club instead of traditional stamp cardsThe Resch&Frisch app not only simplified customer loyalty, but also reduced the workload: previously, the stamp cards had to be stamped by the store employees and the data entered manually - now this is all done in the app and in the connected control center.Resch&Frisch has daily updated evaluations in its clear dashboard.All data is recorded and evaluated there, and the content of the loyalty app is managed.
The new customer loyalty tool has achieved some great results: With the digital solution of a customer app, the traditional company was also able to win over the younger generation Y & Z.The targeted approach to customers with direct communication via smartphone increased relevance.The digital solution strengthened customer loyalty to such an extent that customer frequency increased by 12.7% in just four months.
It shows: customers love the new customer loyalty solution. And employees benefit too, as they no longer have to stamp loyalty passes.