Increasing purchasing power
thanks to the new digital loyalty club
for companies and citizens of Leonding
in the new app after a very short time
Almost a third
active app users
Dr. Sabine Naderer-Jelinek
Mayor of Leonding
Expectations exceeded by hello again
I am thrilled that hello again realized our ideas so well and even exceeded them!
All of these innovations were implemented with the help of an app for citizens and a control center for the city and for every entrepreneur. The urban development and location development of the municipality of Leonding were also integrated into the world of digitalization.
In addition to the municipality's information platform, citizens can collect points with every purchase in the city of Leonding through the integrated loyalty club and redeem them for rewards. Citizens are motivated to shop regionally and are rewarded for doing so. Purchasing power in the city increases and the positive development of the location pays off.
Cab voucher function: The municipality of Leonding makes it possible to purchase cab vouchers in the app in order to take a cab more cheaply. This aspect is particularly appealing to young people. It means they can always get home safely.
Groups and chat function: Leonding has 69 clubs. The chat function allows them to share information about the club, training times or other activities with all members. It is also possible for members to communicate with each other and stay in touch, for example to see who has time for a drink after a music rehearsal.
However, the biggest benefit is probably the job exchange. Many citizens, but also companies, prefer the proximity between home and work. This allows them to stay in touch with family and friends. The job board in the new app enables even small companies to advertise themselves in the region, get noticed and thus easily find new employees.
The municipality of Leonding is also known for its wide range of events. The information platform in the app therefore offers particular added value for members of the region. Whether it's tickets for the new play or information about the town and its tourism, this innovation keeps everyone up to date.
"We are delighted that the hello again solution will also benefit small and medium-sized enterprises in particular by boosting their purchasing power," says Dr. Sabine Naderer-Jelinek, Mayor of Leonding.
The citizens of Leonding are enthusiastic about the digital solution! They are busy collecting points and exchanging rewards. Businesses are also benefiting from the high level of use and purchasing power has increased sustainably.
Another key success is the stronger cooperation between the business community and the municipality. The app, but above all the job exchange, has led to better contact and cohesion. The clubs have also benefited: It is very clear to see that the clubs have been able to attract more members from their own locality. The new club members are immediately actively involved in club life thanks to the great chat function.
The digital solution reveals the diversity of the Leonding region, generates more sales for regional companies and provides added value for citizens through great information and the new loyalty club.
Managing Director Agency and Economy | Municipality of Leonding
Strengthened location through closer cooperation
Cooperation with Leonding's business community has become much stronger thanks to the app. The city and business have grown closer together.